MaJi Hair Design
MaJi is a modern hair salon in Mendham, NJ. Offering designer hair cuts and color, the team at MaJi Hair Design is dedicated to creating an upscale atmosphere without the attitude.
MaJi Hair Design recently opened in Mendham, NJ. They have an excellent storefront location in a popular downtown shopping area. The challenge of this project was to create a unique brand that could stand out and compete with existing salons in the area.
I started this project with a photoshoot of the salon on the day of the grand opening. The images were incredible and I used them as the focus of the marketing strategy. I developed a color palette from the images and chose fonts that paired well. Once the MaJi brand was developed, I created a website, print material, social media presence, email marketing, and Google Business profile. I ran multiple marketing campaigns for the salon in the months after opening to increase awareness.